Read Brand New Day and you'll get an insight into how one of Australia's newest iconic brands - Mocks - was formed. With it's easy to read format - it's like Bridget Jones meets Richard Branson. Lara shows the rose bush of starting a small business for what it is - gorgeous flowers with some prickly thorns along the way! A must read for any aspiring brand mogul or entrepreneur!
Kirsty Dunphey

You are such a strong and determined person and your journey will definitely inspire many business people, not just women, to stick with their dreams and keep going. I couldn’t believe the staff issues you had and as I have previously worked in HR, found it hard to believe. Yes there is a lack of skilled workers out there but you seemed to hit it hard with workers that did not work out. It sounds like you have it all worked out now and I’m very happy for you about that. It probably sounds very strange that I write this but I felt that I got to know you through reading the book and rode the ups and downs with you. So thankyou for the book- I look forward to your next.
Erin

I purchased your book last week and was eagerly awaiting my copy, I received it on Monday and have started reading it, I am really enjoying the book and love your honest and open approach, it’s inspiring to know how much you have achieved and how you got there.
Sally

Just wanted to let you know I finished your book yesterday and I loved it, it was funny, entertaining and very inspiring. You must read back through it and feel very proud of the accomplishments you have made, I think it is really rather incredible the positivity and effort you put into the brand. Certainly makes me feel proud to distribute it for you.
Kylie

I just had to write to tell you how much I enjoyed reading your book. I wasn’t able to put it down until finished. I relate to so much of what you write about, especially cashflow and staffing issues. Reading your story has given me a renewed vigour to tackle head on some of the growth issues I am facing at the moment. I am currently undertaking the MentorNet program with ABN but struggling with the demands of that and a seasonally business period within my business, as well as two fairly new consultants who need constant monitoring for another month or so. These demands had seen me lose focus over the past month but your book has put me back on track with a goals list written up with defined deadlines to meet for each task I need to get sorted. Once again thank you for giving a very honest account of your journey with Mocks. I personally think that anyone considering starting a business should read it first, so they can see firsthand what they will have to deal with on a daily basis.
Liz

I have just finished reading Brand New Day, what an achievement in such a short time. You certainly set yourself a cracking pace don’t you. It was so infectious by the end of the book I found myself reading at almost double the speed I usually would. Thank you for the mention of UTi as one of your carriers. All credit to you Lara, the effort was well worth it. I eagerly await the next edition of your business adventures, perhaps a further zero or 2 added to the annual turnover !! Thank you Lara, I loved the format, really puts the reader right there sharing the highs and lows.
John

I am about 2/3rds of the way through the book and think that you have written it in a really innovative and captivating way – much more engaging than many of the other hundreds of business books I have read. I have to say though – some of the staffing issues you have mentioned have made me shake my head in utter disbelief. Making me think twice about the hiring I was planning on doing over the next few months!
Sophie

Just got a copy of your book in the mail and LOVE it! Have read a fair chunk already and am hooked! So helpful too for future business owners! I LOVE the silky-smooth cover and design, how you have mocks on each page (so cute and great advertising!) plus the 'bookmark-y' tabs! LOVE! I'm off now to continue reading!
Olivia

I loved the book. You write really well and it is a great read.
Nicola

Very enjoyable! Oh yes, those staffing moments - I could sooo relate to them - particularly the "thinking I'm doing something lovely for the team but actually they don't give a stuff". And the ebbs and flows of motivation.
Helen